Best way to compare keyword opportunities across multiple competitors

Put your site and each competitor side by side and look for terms that several of them rank for that you don't. A term that three competitors all rank for is a stronger opportunity than a term only one of them ranks for — because it means the search demand exists and multiple sites are already capturing it.

Sohocheq compares your domain against 1 competitor per site on Premium, 3 on Pro, and 5 on Agency. It ranks the resulting gap list by how many competitors own each term.

Why "several competitors rank for it" beats "high search volume"

Volume estimates are guesses. Multiple competitors ranking for the same term is evidence. If three of your five competitors have a page ranking for the same keyword, that's a demand signal you can verify — not a number someone estimated.

How many competitors should I compare?

Three to five. One is a comparison, not a landscape. More than five and the gap list gets so long that you can't prioritise it. Five is enough to spot the terms everyone's competing for.